Potential customers give equal importance to how a company treats an online review – whether they acknowledge it or respond to it, do they heed customer feedback? All these play an essential role in influencing a customer’s purchase decision! How you respond to your reviews plays an even more significant role in influencing customer decisions. Wait! It’s not just the reviews that matter. They have a direct influence on whether someone picks you or your competitors and have the ability to make or break a sale. In such cases, reviews are the closest guidance customers are going to get, and since it’s left by other customers, they are unbiased. But when you are online, you have no way of experiencing a product or getting that help from a shop assistant. The shopping experience is much easier because you have the help of the shop assistants. When you are in a store, you can experience a brand first hand. Today, reviews have become an important part of every customers’ journey, and they influence purchase decisions to a great extent.
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